Marketing Tips for Small-Scale Entrepreneurs

Posted on Thu, 04/25/2013 - 15:36
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Your first huge leap when it comes to marketing is this: creating a brand. If there’s one major step you have to take, it’s creating a brand that is more than just a brand. It’s about building a character and a memorable one at that. Think about your favorite small-scale businesses and see how their brand matches up to their product or service. By being observant, you can have a whole new perspective and be able to come up with a creative brand name/logo that will make its mark in your chosen niche.

When you have a brand, you can easily market it in a blog or website. If you have absolutely no idea when it comes to creating websites, there is no shame in looking for professional help. Outsourcing to a web design agency can help you with creating a fully functional and aesthetically pleasing website or blog so you’d have a stage to set your wares on. A website is especially necessary if you are selling different kinds of products or a variety of services that deserve to be described so your future clients will have a clear picture of what you’re offering.

Now that you’ve got a major stage all to yourself (namely, your blog/website), why not take a look at microblogs and other social media platforms that could shed some much needed spotlight on your product/service? Take a look at Pinterest, Snapguide, Twitter, Facebook, and don’t forget about YouTube! Create meaningful posts like how-to guides on YouTube or quick tips on Twitter. Remember that creating memorable content is what’s going to lead others to click on your website and buy your products/avail your services. For example, if you’re the proud owner of an artisanal bakery, why not share recipes or baking tips on Pinterest? If you offer direct mail services, why not offer tips on how to take advantage of the coming holiday season? Remember, whatever your business, you can always wrack your brain for creative posts that will pique everyone’s interest. 

A third tip for small-scale entrepreneurs is to never stick with one thing. It’s one of the best things about having a small-scale business: you don’t have to stick with just one business model or advertising scheme. Take advantage of different techniques every week or everyday if you must. Because you don’t have to follow strict rules like in a large-scale business, you can always easily scrap a project, theme, or scheme if you think it will benefit you in the long run.

Lastly, enjoy what you’re doing. It may sound like a bad or even a bland piece of advice but if you don’t enjoy what you’re doing, creative juices won’t flow. And your business will not be handled properly. Even if you think that you have to focus on the service or product you are offering because you just have to, scrap it if it’s not making you happy. If you like what you’re doing, you’d be able to think more outside-the-box ideas and entertain customers while emitting positive vibrations. When it comes to small-scale businesses, how you personally treat clients is a big factor and if you’re enjoying what you’re doing, you’re more likely to give a big smile or send in an email that ends with a positive note.