Value Alliance Makes Travel Easier in Southeast Asia
Air travel just got more accessible in Southeast Asia thanks to the collective effort of 8 of the biggest budget airlines, namely: Scoot from Singapore, South Korea’s Jeju Air, Thailand’s Nok Air and NokScoot, Tigerair Singapore, Tigerair Australia, Japan’s Vanilla Air, and the Philippines’ Cebu Pacific.
“Value Alliance is a clear example of how (budget airlines) can accomplish more by working together than we could do individually,” said Lance Gokongwei, president and chief executive of Cebu Pacific.
Doing business and traveling within the region is easier thanks to this joint venture. Because of Value Alliance, the customers can finally “view, select and book the best available airfares on flights” in one transaction, straight from any of the airlines’ websites. This means easier access to over 160 destinations with at least 176 aircraft.
There is a strong demand for these low-cost air travels (usually no free meals or entertainment), whose main market is composed of the middle class. Members of the alliance recorded servicing over 47 million travellers from 17 hubs last 2015.
Seeing as the airfares in this shared platform would be more aligned, with less disparity in terms of getting discounts, the alliance will not only benefit passengers but carriers as well.
Considering that this is a new venture for the SEA budget airlines, Malaysia’s AirAsia, Qantas Airways’ Jetstar Group of Australia and India’s IndiGo took a pass from the alliance. This can be interpreted as a wait-and-see approach, said Shukor Yusof, founder of aviation consultancy Endau Analytics.